A certain silversmith, Demetrius, conducted a brisk trade in the manufacture of shrines to the goddess Artemis, employing a number of artisans in his business.
He rounded up his workers and others similarly employed and said, "Men, you well know that we have a good thing going here -
and you've seen how Paul has barged in and discredited what we're doing by telling people that there's no such thing as a god made with hands. A lot of people are going along with him, not only here in Ephesus but all through Asia province.
"Not only is our little business in danger of falling apart, but the temple of our famous goddess Artemis will certainly end up a pile of rubble as her glorious reputation fades to nothing. And this is no mere local matter - the whole world worships our Artemis!"
That set them off in a frenzy. They ran into the street yelling, "Great Artemis of the Ephesians!
Great Artemis of the Ephesians!" They put the whole city in an uproar, stampeding into the stadium, and grabbing two of Paul's associates on the way, the Macedonians Gaius and Aristarchus.
Paul wanted to go in, too, but the disciples wouldn't let him.
Prominent religious leaders in the city who had become friendly to Paul concurred: "By no means go near that mob!"
Some were yelling one thing, some another. Most of them had no idea what was going on or why they were there.
As the Jews pushed Alexander to the front to try to gain control, different factions clamored to get him on their side. But he brushed them off and quieted the mob with an impressive sweep of his arms.
But the moment he opened his mouth and they knew he was a Jew, they shouted him down: "Great Artemis of the Ephesians! Great Artemis of the Ephesians!" - on and on and on, for over two hours.