Then God said to Jacob, "Go up to Bethel and settle there. Build an altar there to honor me. That's where I appeared to you when you were running away from your brother Esau."
References for Genesis 35:1
So Jacob spoke to his family and to everyone who was with him. He said, "Get rid of the strange gods you have with you. Make yourselves pure, and change your clothes.
Come, let's go up to Bethel. There I'll build an altar to honor God. He answered me when I was in trouble. He's been with me everywhere I've gone."
So they gave Jacob all of the strange gods they had. They also gave him their earrings. Jacob buried them under the oak tree at Shechem.
Then Jacob and everyone who was with him started out. The terror of God fell on the towns all around them. So no one chased them.
Jacob and all of the people who were with him came to Luz. Luz is also called Bethel. It's in the land of Canaan.