Illustrations


Too Much Information

Too Much Information

With today’s constant media barrage of bad news, people feel bad enough already and don’t want anything that makes them feel worse, says anthropologist-turned-brand-strategist Cheryl Swanson. With all the info coming at us 24/7, “We are processing information at 400 times the rate of our Renaissance ancestors.” This is a new human task that we haven’t had time to adapt to yet – physically or mentally. That’s why we're getting tech-related health problems, like carpal tunnel, and maybe even mental and neurological problems like attention-deficit disorder. Naturally our attention is fraying – we are whipsawed by stimuli!