Joel Manby is the CEO of Herschend Family Entertainment, a company that operates theme parks, aquariums and other family attractions. Manby was featured in the TV hit, "Undercover Boss." In the show, he mentioned that he took a job with Herchend because of their Christian values. While working undercover, Joel discovered what most of the bosses discover. Their employees work hard, have overcome many challenges and have good ideas. At the end of the show, when the workers find out they're working with the boss, Manby seemed genuinely touched when people wept at the words, "Well done," from him. In a later interview, Joel said he has come to the conclusion that CEO ought to stand for Chief Encouragement Officer.