God said to Jacob, "Get up, go to Bethel, and live there. Build an altar there to the God who appeared to you when you ran away from your brother Esau."
References for Genesis 35:1
Jacob said to his household and to everyone who was with him, "Get rid of the foreign gods you have with you. Clean yourselves and change your clothes.
Then let's rise and go up to Bethel so that I can build an altar there to the God who answered me when I was in trouble and who has been with me wherever I've gone."
So they gave Jacob all of the foreign gods they had, as well as the rings in their ears, and Jacob buried them under the terebinth at Shechem.
When they set out, God made all of the surrounding cities fearful so that they didn't pursue Jacob's sons.
Jacob and all of the people with him arrived in Luz, otherwise known as Bethel, in the land of Canaan.
He built an altar there and named the place El-bethel, because God had revealed himself to him there when he ran away from his brother.
References for Genesis 35:7
Rebekah's nurse Deborah died and was buried at Bethel under the oak, and Jacob named it Allon-bacuth.
References for Genesis 35:8
God appeared to Jacob again, while he was on his way back from Paddan-aram, and blessed him.
God said to him, "Your name is Jacob, but your name will be Jacob no longer. No, your name will be Israel." And he named him Israel.
God said to him, "I am El Shaddai. Be fertile and multiply. A nation, even a large group of nations, will come from you; kings will descend from your own children.
References for Genesis 35:11
The land I gave to Abraham and to Isaac, I give to you; and I will give the land to your descendants after you."
Then God ascended, leaving him alone in the place where he spoke to him.
So Jacob set up a sacred pillar, a stone pillar, at the place God spoke to him. He poured an offering of wine on it and then poured oil over it.
Jacob named the place Bethel where God spoke to him.