He warned them not to tell others about him.
This was to fulfill what was spoken through the prophet Isaiah:
“Here is my servant whom I have chosen, the one I love, in whom I delight; I will put my Spirit on him, and he will proclaim justice to the nations.
He will not quarrel or cry out; no one will hear his voice in the streets.
A bruised reed he will not break, and a smoldering wick he will not snuff out, till he has brought justice through to victory.