Many Christians wear a WWJD band on their arms. This stands for the question, "What Would Jesus Do?" This question goes all the way back to a book written by Charles Sheldon entitled, In His Steps. The book mused on what would happen if people in everyday life asked "What Would Jesus Do?"
What is not widely known is that after the book came out, the Topeka Daily
Capital newspaper decided to put Sheldon's ideas to the test and allowed him to
edit the newspaper for a week. The story is told in the book, Significa. What
happened? Sheldon submitted every story to his important question. He severely
restricted advertisements to wholesome products. A news story on a famine
included an appeal to help those in need. Positive stories were given top
billing. As a result the circulation of the paper went from 15,000 to 367,000.
Illustration by J. Michael Shannon, Professor of Preaching, Cincinnati Bible
College & Seminary, Cincinnati, OH.