
7 Authentic Marks of a Faithful Evangelist
February 4, 2025
In the early 80s, Apple had a problem. They had just made a revolutionary product—the Macintosh—but people didn’t know they needed it. Traditional sales tactics weren’t enough, because they weren’t just selling a product but an idea. The Macintosh wasn’t just another computer. They believed it would change the way people work and live. But how could they get the world to “think differently”?
What they needed was Guy Kawasaki. Kawasaki worked in the jewelry business, where he was responsible for marketing and sales. Mike Boich, one of the original members of the Macintosh team, knew Kawasaki and believed that his passion for the product, persuasive communication, and unconventional thinking made him the perfect guy to convince people to buy their product. Kawasaki became known as the Apple Evangelist.
He described his job this way,
“And so, what I did was I brought the good news. I brought the good news that Macintosh would make you more creative and more productive because of its graphical user interface and its WYSIWYG printing. I brought the good news to developers that…this easy-to-use, fun, cool computer will open up a market to people who would have never bought a computer. So, that was the Macintosh religion. And so, my job was to bring the good news of Macintosh evangelism to developers so that they would create Macintosh products.”
Today, you might hear other companies refer to a marketing evangelist or a product evangelist, but Kawasaki got the ball rolling for Apple. Kawasaki and others are using the term similar to how it was originally used in the Greco-Roman world. An evangelist simply was someone who proclaimed good news. It was often the good news about the reign of Caesar.
But Paul redeemed and repurposed the term to apply it to announcing the kingdom of Jesus and His good news. It was a direct and subversive challenge to the Roman imperial propaganda. It is not Caesar who brings peace and salvation, but Jesus Christ. Though there are some similarities, an evangelist for Apple is quite different than the call to being an authentic evangelist for Christ.
What does it mean to be a faithful evangelist for Christ? Here are seven authentic marks.
Photo credit: ©Getty Images/MoMo Productions












