Mark 8:34-38

34 Then Yeshua called the crowd and his talmidim to him and told them, "If anyone wants to come after me, let him say `No' to himself, take up his execution stake, and keep following me.

35 For whoever wants to save his own life will destroy it, but whoever destroys his life for my sake and for the sake of the Good News will save it.

36 Indeed, what will it benefit a person if he gains the whole world but forfeits his life?

37 What could a person give in exchange for his life?

38 For if someone is ashamed of me and of what I say in this adulterous and sinful generation, the Son of Man also will be ashamed of him when he comes in his Father's glory with the holy angels.