John 1:10

10 The Word was in the world that was made through him. But the world did not recognize him.

John 1:10 In-Context

8 John himself was not the light. He came only as a witness to the light.

9 The true light that gives light to every man was coming into the world.

10 The Word was in the world that was made through him. But the world did not recognize him.

11 He came to what was his own. But his own people did not accept him.

12 Some people did accept him. They believed in his name. He gave them the right to become children of God.