God said to Jacob, "Get up! Go to Bethel and settle there. Build an altar there to the God who appeared to you when you fled from your brother Esau."
References for Genesis 35:1
So Jacob said to his family and all who were with him, "Get rid of the foreign gods that are among you. Purify yourselves and change your clothes.
We must get up and go to Bethel. I will build an altar there to the God who answered me in my day of distress. He has been with me everywhere I have gone."
References for Genesis 35:3
Then they gave Jacob all their foreign gods and their earrings, and Jacob hid them under the oak near Shechem.
When they set out, a terror from God came over the cities around them, and they did not pursue Jacob's sons.
References for Genesis 35:5
So Jacob and all who were with him came to Luz (that is, Bethel) in the land of Canaan.
Jacob built an altar there and called the place God of Bethel because it was there that God had revealed Himself to him when he was fleeing from his brother.
References for Genesis 35:7
Deborah, Rebekah's nurse, died and was buried under the oak south of Bethel. So Jacob named it Oak of Weeping.
References for Genesis 35:8
God appeared to Jacob again after he returned from Paddan-aram, and He blessed him.
God said to him: Your name is Jacob; you will no longer be named Jacob, but Israel will be your name. So He named him Israel.
God also said to him: I am God Almighty. Be fruitful and multiply. A nation, indeed an assembly of nations, will come from you, and kings will descend from you.
References for Genesis 35:11
The land that I gave to Abraham and Isaac I will give to you. And I will give the land to your descendants after you.
Then God withdrew from him at the place where He had spoken to him.
References for Genesis 35:13
Jacob set up a marker at the place where He had spoken to him-a stone marker. He poured a drink offering on it and anointed it with oil.
Jacob named the place where God had spoken with him Bethel.