John 1:10

10 The Word was in the world, and though God made the world through him, yet the world did not recognize him.

John 1:10 In-Context

8 He himself was not the light; he came to tell about the light.

9 This was the real light - the light that comes into the world and shines on all people.

10 The Word was in the world, and though God made the world through him, yet the world did not recognize him.

11 He came to his own country, but his own people did not receive him.

12 Some, however, did receive him and believed in him; so he gave them the right to become God's children.