John 1:10

10 He came into the very world he created, but the world didn’t recognize him.

John 1:10 In-Context

8 John himself was not the light; he was simply a witness to tell about the light.

9 The one who is the true light, who gives light to everyone, was coming into the world.

10 He came into the very world he created, but the world didn’t recognize him.

11 He came to his own people, and even they rejected him.

12 But to all who believed him and accepted him, he gave the right to become children of God.