Morality

According to a study by the Dove Foundation, as reported by the Associated Press, G-rated movies are more profitable than R-rated films. The study showed that the average G-rated movie was 11 times more profitable than the average R-rated movie. The film industry has yet to take notice since they make more than 12 times more R-rated movies. The study encompassed the 200 most widely distributed films released by major studios in a fifteen year period. The average G-rated movie earned $79 million dollars, while the average R-rated movie made $6.9 million.

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J. Michael Shannon is professor of preaching at Cincinnati Bible College in Cincinnati, OH.