Church membership continues to decline year over year in America. According to a Lifeway Research Poll, more protestant churches closed than started in 2019 and church membership hit it's lowest percentage ever. Several factors are contributing to this decline including younger generations no longer attending, online services, and COVID. It's important for churches to begin using new tactics to reach their local community.
Church marketing today plays a crucial role in the mission of building God's church and making new disciples. In a rapidly changing world, where technology and media dominate our daily lives, effective church marketing allows churches to reach and engage with a broader audience, ultimately contributing to church growth and the spread of the gospel message.
Before Jesusâs ascension, after the resurrection, he gave his disciples some important information about what he wanted them to do next. Their job, as he explained in Matthew 28, was to âgo and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded youâ (Matthew 28:19-20).
And that is exactly what Godâs church has been doing since then. Through the power of the Holy Spirit, that spark has ignited one believer to another. Our work is still not done, and it is a job we continue to this day.
When we talk about church marketing, thatâs our mission. By building Godâs church, we are making new disciples. That is why itâs so important Godâs church continues to grow today.
Here, then, are 11 proven church marketing strategies as your guide to church growth, so we can make effective disciples of Jesus Christ for the transformation of the world.
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