10 He was in the world, and though the world was made through him, the world did not recognize him.

Read John 1:10 Using Other Translations

He was in the world, and the world was made by him, and the world knew him not.
He was in the world, and the world was made through him, yet the world did not know him.
He came into the very world he created, but the world didn’t recognize him.