And Judah saw there a daughter of a certain Canaanite
Onkelos and Jonathan, and so Jarchi and Ben Gersom, interpret it a "merchant", to take off the disgrace of his falling in love with, and marrying a Canaanitish woman, which was forbidden by his ancestors Abraham and Isaac, and which his father avoided: whose name [was] Shuah;
not the name of the woman he married, but the name of her father, as appears from ( Genesis 38:12 ) ; and who very probably was a man of note in the country: and he took her;
to be his wife, with her and her father's consent, not by force: and went in unto her;
cohabited with her as his wife.